A little bit excited today - I dropped in to see the Loch Ard Peacock, which inspired my business logo design!
The Loch Ard Peacock is a large porcelain figure (1.47m) that was designed by Paul Comolera in 1873 and fired in the famous Minton Pottery works at Stoke on Trent in England. The peacock set sail from Gravesend, England in March 1878 on the ill-fated Loch Ard ship, bound for Melbourne to feature in the Great Exhibition of 1880, celebrating the opening of Melbourne's newly completed Exhibition Building.
At the time, the south western coast of Victoria was treacherous for ship wrecks, and unfortunately in May 1878, the Loch Ard sank off Mutton Bird Island at the entrance of the place now called Loch Ard Gorge. There were only three survivors of the wreck: Eva Carmichael, Tom Pearce and the Loch Ard Peacock.
So, fast forward to November 2014 - a company that I was working for went into liquidation just before Christmas. Joy! Frustrated by the years of working under muppet management, I decided to go out on my own and Lockhart Project Solutions was born. I had to make quick decisions regarding business name, branding, colour etc. and I remembered the Loch Ard peacock! The porcelain peacock that survived a shipwreck - I would survive the liquidation. Loch Ard / Lockhart (same same but different). Thank you to Mortui for her beautiful realisation of the logo!
I haven’t seen the peacock since an excursion in primary school to Flagstaff Museum in Warrnambool, Victoria. It's amazing to think of what leaves an impression on you after all of these years!